"What happens here, stays here" new commercials
Las Vegas is celebrating 10 years of iconic "What Happens Here, Stays Here" advertising campaign and has launched new commercials, a reimagined take on the pop culture-entrenched slogan. The theme is called "Vegas Enablers."
Vegas has long been known as Sin City, the city and the tagline from the advertising campaign has been the inspiration of the trilogy of Hangover movies, closed an Oscar ceremony and it has even been quoted by Laura Bush. Not to mention the fact that when the campaign was first launched, it was supposed to premiere during the 2003 Super Bowl. However, it was banned from airing by the NFL. This, however, instead of turning the campaign upside down, only made it bigger and better. And since then lots of commercials have been created within the campaign. And now, as mentioned, Las Vegas has come out with new commercials that you can check out at http://tinyurl.com/kx8feq5 and also find more info from www.lasvegas.com.
"The 'What happens here, stays here
' campaign strikes an emotional chord with consumers who relate with the notion of adult freedom," said Cathy Tull, senior vice president of marketing for the Las Vegas Convention and Visitors Authority (LVCVA). "The campaign has evolved from giving visitors permission to live their fantasies, to a celebration of those who facilitate these experiences – the 'Vegas Enabler.' Everyone should have a 'Vegas Enabler' in their life, that person who encourages you to let your hair down, and the new campaign applauds these people."
Disclosure: This post was requested by an advertiser.